Performance Ads
Northpeak Capital
Cut cost-per-acquisition 38% across two quarters.
All Work
The Challenge
Northpeak was spending across Google and Meta with rising costs, unclear attribution, and no consistent creative testing.
Our Approach
We restructured the accounts, rebuilt tracking, and introduced a disciplined creative-testing system across both channels.
The Result
Cost-per-acquisition fell 38% over two quarters while lead quality and volume both improved.
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